OP+US [オーパス]

PARTYHOLIC

Category - CLIENT WORKS    Posted on 08.18.2012
PARTYHOLIC / LOGO / OP+US
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    PARTYHOLIC / LOGO / OP+US
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    PARTYHOLIC / LOGO / OP+US
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    PARTYHOLIC / LOGO / OP+US
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    PARTYHOLIC / LOGO / OP+US

We created the CI project of PARTYHOLIC.
This is a store specialized in providing party goods which are all imported from the USA. The brand wants to give a good“impression, expectation and joy” as for a richer lifestyle to each one of you, as they have a large range of items to offer.

– Concept of the logo –
We express by emphasize on the feeling of “expectation, impression and joy” when you take out the party goods from the box, that’s why “I” is likened to a person spreading across nations. The flexibility of the service and the positive reliability of the American direct import brand is connect to the company aims of “many joy”.

PARTYHOLIC(パーティーホリック)のCIプロジェクトを手掛けました。
アメリカ直輸入のパーティーグッズ専門店。皆様一人ひとりに「期待」「感動」「喜び」をご提供させていただきたいという考えのもと、ライフスタイルがより豊かになるアイテムを取り揃えております。

– ロゴコンセプト –
パーティーグッズを箱から取り出す際の「期待感」「感動」「喜び」を表現し、その気持ちが多くの人に伝わるようにと〝I〟を〝人〟に見立てました。
アメリカ直輸入ブランドの確かな信頼性と、サービスの柔軟性は、企業が目指す〝たくさんの喜び〟に繋がっています。

Credits:
Creative Director : Kensuke Kato
Art Director : Kensuke Kato
Graphic Designer : Kensuke Kato
Creative Producer : Kensuke Kato
Design Producer : Kensuke Kato
Producer : Kensuke Kato
Creative Boutique : OP+US

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